Monday, August 6, 2012

Target unveils $999 gold 'Hunger Games' pin

"The Hunger Games" lands on DVD and Blu-ray on Saturday, Aug. 18, but Target is banking on superfans being interested in far shinier objects than just the movie itself.

A special collection of keepsakes and an exclusive three-disc version of the film with never-before-seen video from the movie set will be introduced to coincide with the home-video release.

The keepsakes, available in very limited quantities exclusively on, include: 14-carat gold replicas of heroine Katniss Everdeen’s famed Mockingjay pin (the story’s symbol of rebellion), with 100 available at $999 each; leather replicas of Katniss’ hunting jacket, with 100 available at $349 each; and “The Hunger Games” lithographs autographed by 10 top cast members including Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson, with 100 available for $699 each. The premium items will be introduced one per day beginning on Aug. 18.

Meanwhile, Target’s deluxe edition of “The Hunger Games” on DVD and Blu-ray features a collectible case and 45 minutes of exclusive content, including personal video diaries filmed by seven of the movie’s key Tributes and interviews with the cast about the experience. The special DVD ($20.99) and Blu-ray ($25.99) are available for preorder now at

Target is also offering an extensive assortment of additional merchandise inspired by “The Hunger Games” -- from backpacks and lunch boxes for the back-to-school season to jewelry, pillow cases and life-size cardboard cut-outs of movie characters Katniss, Peeta and Gale. The merchandise is available at Target stores and, ranging price from $6.99 to $37.99.

"The Hunger Games" was filmed in North Carolina in 2011, and grossed $683 million worldwide at the box office.