Jef Holm to launch People Water in Charlotte

It's been more than three months since Jef Holm's proposal to Emily Maynard went public on ABC's "The Bachelorette," and although the couple is no longer engaged, Holm is about to make headlines in Charlotte for something other than his love life.

The 28-year-old CEO of Utah-based bottled-water and social-activism company People Water will officially launch his brand at an event Thursday at The Baby Grocery Store in South Charlotte.

Holm is scheduled to be at the store's grand opening from noon to 2 p.m.; his appearance is open to the public.

People Water promotes safe drinking water in poor countries. After their engagement was revealed in July, Holm and Maynard traveled to Ghana, where they helped build wells as part of his company's efforts.

The Baby Grocery Store (billed as "a Whole Foods for babies and kids"), which is opening this week at 10225 Park Road, carries all-natural baby and kid products such as food, diapers, body care and kitchen equipment, and features a demo kitchen and living room for playgroups and baby showers. The store's focus on environmentally responsible products led them to select People Water as the only bottled water they will carry, according to a People Water spokesperson.

For more on People Water, click here. For more on The Baby Grocery Store, click here. Follow Holm on Twitter here.