Monday, February 21, 2011

Are you ready for some serious bulls?

The Professional Bull Riders' Built Ford Tough Series returns to Time Warner Cable Arena for the Troy-Bilt Invitational presented by Lowe's Home Improvement on Friday, Sept. 30 and Saturday, Oct. 1.

Cut through all the corporate-sponsor name-dropping and here's what you have, according to a TWC Arena press release: "The world’s toughest athletes," competing in an event that delivers "edge-of-your-seat thrills and spills, rock and roll music, and pyrotechnics."

Tickets start at $15 and go on sale at 10 a.m. Friday, Feb. 25 through,, the arena box office, Ticketmaster outlets, or charge-by-phone at 800-745-3000.

The Professional Bull Riders organization was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Twenty riders have earned more than $1 million in prize money, including Justin McBride with $5.5 million -- the most of any western-sports athlete in history.

For more information on the PBR, go to